Bruce’s career started at art college, interior three-dimensional design. He always tries to approach his work from an artistic or at least, personal perspective. Commercials often offer the possibility of exploring themes that I find interesting, such as narrative and storytelling, feelings and emotions, beauty, the use of colour, visual language, and composition, to name a few.

Bruce considers himself an eclectic director.

What interests him are ideas being told in a filmic way and he is not obsessed about a particular style or genre; on the contrary, he loves and always tries new things. Bruce believes in going to set each day and find new creative solutions, new camera positions, new ways of directing actors and of course, experiment with different storytelling formats, editing techniques, music etc. He never makes the same film twice. However, he’s always looking for an emotional thread in all his work.

The idea, the concept and finding the way to tell a story with the tools available is what gets him excited about a campaign.

In addition to his work in advertising, Bruce is involved in a variety of creative projects and photography.

A Englishman born in Milan, who lives in Madrid.