James F. Cotton started as art director for productions companies, specially for TV. Canal +, TF1,M6. Since years, he used to worked as a director for famous brands: Deezer, Renault, Orange, Alcatel, Citroen, Peugeot, Alpine, Lancome, Mugler, Nissan, L'Oreal. These brands came looking for a style that could be defined as elecrtic, vibrant, colorfull, pop, fashion and smart. He loves to play with editing, music and light to give to his films something strong end coherent.